High-achieving professionals routinely apply rigorous decision-making frameworks to major business choices — acquisitions, executive hires, large capital investments, and enterprise software. They use weighted criteria, risk analysis, governance models, and pressure-tested debate. Yet when selecting a builder for a custom home, that discipline often vanishes. Decisions default to “my friend used them,” “they came recommended,” or simply “they were the lowest price.” A multi-y

Asymmetric information exists where one party has more or better information than the other. This is evident in nearly every industry. But few sectors see its effects as sharply as the construction sector. In the residential and commercial industries, pricing can fluctuate significantly between contractors for the same project. This gap in pricing and lack of transparency often leads to confusion, frustration, and poor outcomes for both clients and trade partners alike. Why A

With more than 40 years of hands-on experience in the building industry, I have witnessed a great deal. Some of it is inspiring, some...

Pricing transparency is critical. It builds trust between contractors and clients, ensures fair pricing, and leads to better project...